The Clorox Company (NYSE: CLX) has declared a quarterly dividend of $1.25 per share, the company announced on September 23, 2026. The board approved the payment at its regular meeting.
The dividend is payable November 13, 2026, to shareholders of record as of the close of business on October 28, 2026. The rate holds the consumer staples company’s annualized payout at $5.00 per share.
Clorox nudges its dividend higher
The $1.25 rate is now in its second quarter. Clorox initiated the rate with the July 31, 2026 declaration, which paid on August 28. Before that increase, the company paid $1.24 per quarter, a 0.8 percent lower annualized rate.
For dividend-focused buyers, steady steps from a household-name company often matter more than dramatic hikes. Clorox carries one of the longer payment streaks in the staples sector, with market data trackers counting more than three decades of consecutive dividends. Clorox sits at the defensive end of the market, where repeat purchases support the payout through soft demand periods.
| Declaration | Quarterly rate | Annualized | Payable |
|---|---|---|---|
| February 2026 | $1.24 | $4.96 | May 8, 2026 |
| July 31, 2026 | $1.25 | $5.00 | August 28, 2026 |
| September 23, 2026 | $1.25 | $5.00 | November 13, 2026 |
What the new rate pays income investors
At $1.25 per quarter, 100 shares produce $500 in annual dividend income at the current rate. The prior $1.24 rate paid $496. The difference works out to $4 more per year for every 100 shares held.
Buyers need to own shares before the October 28 record date to collect the November 13 payment. Investors purchasing on or after the ex-dividend date start with the following declaration.
Dividend dates follow the same sequence every quarter: declaration, ex-dividend date, record date, and payment. Investors who hold through the record date collect the payment a few weeks later.
The board sets each dividend quarterly, so the $1.25 rate is not a commitment beyond the November payment.
Why staples dividends attract income investors
Household products generate repeat purchases through every phase of the economic cycle. That revenue base gives companies like Clorox the stable cash flow a dividend program requires.
The company’s portfolio spans cleaning, laundry, and food brands sold through grocery and mass retail channels. That mix produces the steady revenue base boards rely on when approving quarterly payouts.
Income investors often hold staples shares for the ballast they provide. When equity markets wobble, demand for cleaning products and everyday essentials does not evaporate.
The trade-off is growth. Staples names rarely deliver the share-price appreciation of technology leaders, so the dividend carries more of the total-return load.
What to watch with Clorox stock
- Record date timing. Shares must be owned before October 28 to collect the November 13 payment.
- Cost pressures. Input costs and consumer spending shifts can move the company’s margin outlook between declarations.
- Board discretion. Each quarterly declaration is a fresh decision, so watch for the next announcement rather than assuming permanence.
Income buyers who already hold CLX need to take no action. The payment arrives November 13 under the standing rate.
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