Is PepsiCo Inc. (PEP) Stock A Buy?

PepsiCo Inc. (PEP) is a multinational corporation based in Harrison, New York, known for its production, distribution, and marketing of food, snacks, and beverages. Established in 1965 through the merger of Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has become a global leader in the consumer goods industry, operating in over 200 countries and generating annual net revenues exceeding $70 billion. This blog post will delve into various aspects of PepsiCo’s stock, including its financial performance, analyst ratings, market statistics, and future prospects.

PepsiCo’s stock (PEP) has demonstrated resilience in the face of market fluctuations and has reached new all-time highs in the past. The company owns a diverse portfolio of popular brands in the food and beverage market, positioning itself as a strong competitor. Some of PepsiCo’s well-known brands include Pepsi, Mountain Dew, Gatorade, Cheetos, Doritos, and Lay’s.

The PEP candlestick chart, viewed weekly, illustrates an ascending price trajectory, which was initiated subsequent to rebounding from the swing low of $148.31 in March 2022. Shares of PEP registered an upward trend with higher peaks on rebounds and superior troughs during sell-offs. This uptrend was further boosted when the weekly market structure low (MSL) was broken out at $174.19. On sell-offs, it continued to climb in a consistent upward channel, hitting a high of $195.51 following the release of Q1 2023 earnings and the increase in guidance.

Such developments led to a sudden surge in the relative strength index (RSI), reaching the oversold threshold of 73 before abruptly retracing below the 70-mark when the weekly market structure high (MSH) initiated a sell-off at $180.69. The weekly 20-period exponential moving average (EMA) is endeavoring to maintain support at $182.35, trailed by the weekly 50-period MA standing at $175.36, while PEP is striving to recover from the 53-band. The levels for pullback support stand at $178.50 and $174.25, which are critical points to watch during a potential retreat. Any pullback that holds above these support levels could indicate a continuation of the bullish trend. Conversely, a break below these levels might signal a possible change in market sentiment towards a bearish trend.

The weekly RSI, after its recent drop, is now closer to a more balanced level, reducing the risk of an immediate oversold situation. Market participants will closely watch these indicators for signs of either a continued upswing in PEP’s share price or the start of a corrective phase.

Overall, traders and investors alike should keep a close eye on these levels as they are crucial in determining PEP’s future price action. Given the current market conditions, it’s critical to monitor both technical indicators and fundamental news to make informed decisions.

Financial Performance and Market Statistics

As of the close of trading on June 23, 2023, PepsiCo’s stock (PEP) was priced at $185.81 after a decrease of 0.68% or $1.28. The stock’s 52-week range was between $160.98 and $196.88, and it had a market capitalization of $256.35 billion. The company’s trailing twelve-month revenue stood at $88.04 billion, with a net income of $6.58 billion. PepsiCo has consistently demonstrated its financial strength, with 23 brands generating over $1 billion in annual sales and solid earnings per share (EPS) of $4.76 for the trailing twelve months.

Analyst Ratings and Forecasts

The analyst ratings for PepsiCo Inc. are generally positive, with analysts recommending holding the stock. Some notable ratings and price targets include a Buy rating with a price target of $206 from Barclays, a Hold rating with a price target of $178 from RBC Capital, and a Buy rating with a price target of $210 from Morgan Stanley. These ratings reflect the analysts’ assessments of PepsiCo’s performance and prospects. It’s important for investors to consider multiple analyst opinions and conduct further research before making investment decisions.

Future Outlook and Sustainable Impact Investing

PepsiCo is adapting to the evolving landscape of sustainable impact investing. The Argus ESG Model Portfolio has recognized the company, which focuses on businesses that positively impact global issues such as climate change, hunger, poverty, disease, shelter, and workers’ rights. This recognition aligns with the increasing popularity of sustainable practices across all sectors and highlights PepsiCo’s commitment to responsible and sustainable business operations.

Valuation Metrics and Performance

PepsiCo’s valuation ratios indicate a solid financial position. The trailing price-to-earnings (PE) ratio stands at 39.09, and the forward PE ratio is 24.88. The stock’s price-to-sales (PS) ratio is 2.91, and the price-to-book (PB) ratio is 15.04. These metrics and other indicators, such as return on equity (ROE) of 36.70% and return on invested capital (ROIC) of 13.30% demonstrate PepsiCo’s profitability and efficiency.

Comparative Performance and Risk Analysis

PepsiCo has consistently outperformed the S&P 500 index over the past 10 years, with an annualized return of 11.99%. The company’s risk-adjusted performance, as measured by the Sharpe ratio, indicates favorable risk-adjusted returns. However, it’s essential to consider potential risks, as the maximum drawdown for PepsiCo since January 2010 was 40.41%. The stock’s current volatility stands at 3.56%, reflecting its historical price fluctuations.


PepsiCo Inc. (PEP) is a global leader in the consumer goods industry, offering a diverse range of food, snacks, and beverages. With a strong financial performance, positive analyst ratings, and a commitment to sustainable practices, PepsiCo continues to position itself as a reliable investment option. However, investors should conduct thorough research, consider risk factors, and seek professional advice before making any investment decisions.

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