The Walt Disney Stock Continues to Fall (NYSE: DIS)

The Walt Disney Co. shares fell to a monthly low, losing more than 3% in value at the end of yesterday’s trading session. Pressure on the issuer was provided by news about Comcast and Facebook entering the streaming video market after Apple Inc. and AT&T Inc., which will significantly increase competition in the new market, which is estimated at USD 125B by 2025.

During the previous week the stock of The Walt Disney dropped by 3.30%. S&P 500 index went down by 0.18% during the same period.

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RecommendationSELL STOP
Entry Point131.00
Take Profit126.00, 122.00, 117.00
Stop Loss132.65, 136.00
Key Levels120.00, 126.50, 131.00, 140.00, 143.50, 147.00
Alternative scenario
RecommendationBUY STOP
Entry Point140.10
Take Profit147.00, 152.00
Stop Loss135.00
Key Levels120.00, 126.50, 131.00, 140.00, 143.50, 147.00

Trading tips

If the price consolidates below the support level of 131.00, the company’s shares are expected to correct. Potential profits should be locked in by orders at 126.00, 122.00 and 117.00. Stop loss — 136.00.

If the price consolidates above the level of 140.00, one may consider buying #DIS. The movement potential is aimed in the area of 147.00–152.00. Stop loss — 135.00.


Implementation time: 3 days.

Support and resistance

The emitter shows “bearish” tendencies. The company’s shares reached key extremes. #DIS quotes have the potential for further correction after continued growth. Indicators don’t give clear signals: MA (50) crossed MA (200), and MACD histogram started to go down. Positions are to be opened from key levels.

Comparing company’s multiplier with its competitors in the industry, we can say that #DIS shares are neutral.

Resistance levels: 140.00, 143.50, 147.00.

Support levels: 131.00, 126.50, 120.00.

The Walt Disney Company, together with its subsidiaries, operates as an amusement firm globally. The organization’s Media Networks segment operates cable programming businesses under the ESPN, Disney, and Freeform brands; broadcast companies, including ABC TV Network and eight owned television stations; and radio companies. Additionally, it produces original live-action and animated tv programming into first-run syndication and television markets; and subscription video-on-demand services and in home entertainment formats, as well as operating ESPN+, a direct-to-consumer streaming service supplying multi-sports content.

This section also operates Disney Resort & Spa in Hawaii, Disney Vacation Club, Disneyland Paris, Disney Cruise Line, and Adventures by Disney; also oversees Hong Kong Disneyland Resort and Shanghai Disney Resort, as well as licenses its intellectual property to a third party for the operations of the Tokyo Disney Resort in Japan. The organization’s Studio Entertainment segment produces and acquires live-action and animated motion pictures for distribution in the theatrical, home entertainment, and television advertisements primarily under the Walt Disney Pictures, Pixar, Marvel, Lucasfilm, and Touchstone banners.

This segment also produces stage plays and musical recordings; licenses and produces live entertainment events; also provides visual and sound effects, and other post-production services. Its Consumer Products & Interactive Media section allows its trade titles, characters, and literary and visual possessions; develops and publishes mobile games, novels, magazines, and comic books; distributes branded product directly through retail, online, and wholesale businesses; offers Website design and management; and grows and distributes online video content. The business was established in 1923 and is headquartered in Burbank, California.


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