Comprehensive Stock Analysis: Discovery Communications Inc (NASDAQ: DISCA)

Stocks opened higher on Friday, looking to cap off a strong start to the New Year, as Wall Street shook off jobs data that missed expectations.

The Dow Jones industrial average rose 64 points. The S&P 500 climbed 0.3 percent, with consumer and tech stocks outperforming. The Nasdaq composite gained 0.4 percent. The major indexes also reached all-time highs.

“I think the net-net effect in the market is neutral,” said Randy Frederick, vice president of trading and derivatives at Charles Schwab. “Yes, the numbers were a bit disappointing, but not so much that they change Fed policy, for example.”

“December and January are also notorious months for being off the mark,” Frederick said.

The U.S. economy added 148,000 jobs in December, according to the Labor Department. Economists polled by Reuters expected a gain of 190,000.

The report “keeps inflationary pressures at bay for now, and the Fed less pressured to move beyond the already discounted three rate hikes for 2018,” said Quincy Krosby, chief market strategist at Prudential Financial.

U.S. stock index futures at first pared gains after the data were released, but quickly recovered. Dow futures briefly traded 100 points higher. (Source: CNBC)

Stock in Focus: Discovery Communications, Inc. (NASDAQ: DISCA)

Discovery Communications, Inc. (NASDAQ: DISCA) has grabbed attention from the analysts when it experienced a change of -0.81% in the current trading session to trade at $21.95. A total of 673,796 shares exchanged hands during the intra-day trade contrast with its average trading volume of 6.19M shares, while its relative volume stands at 0.87. Relative volume is the comparison of current volume to average volume for the same time of day, and it’s displayed as a ratio. If RVOL is less than 1 it is not In Play on this trading day and Investors may decide not to trade it.  If RVOL is above 2 it is In Play and this is more evidence Investors ought to be in the name.  When stocks are *very* In Play one can see a RVOL of 5 and above.  The higher the RVOL the more In Play the stock is.

Day traders strive to make money by exploiting minute price movements in individual assets (usually stocks, though currencies, futures, and options are traded as well), usually leveraging large amounts of capital to do so, therefore they trade on Stocks in Play. In Play Stocks are volatile enough to produce good risk and reward trading opportunities for both bull and bear traders intraday. Most company stocks have very little volatility. They generally move extremely slowly and they only produce big price swings when the company produces good or bad trading results, which may only happen a couple of times a year at best.

In deciding what to focus on – in a stock, say – a typical day trader looks for three things: liquidity, volatility and trading volume. Liquidity allows an investor to enter and exit a stock at a good price (i.e. tight spreads, or the difference between the bid and ask price of a stock, and low slippage, or the difference between the predictable price of a trade and the actual price). If a stock does not have good liquidity then it may take some time before a broker is able to negotiate a deal to buy or sell a stock and the broker may not be able to get the sell or buy price that the trader is looking for. This is a problem for day traders and it could mean the difference between a profitable and non-profitable trade.

Traders have different rules for what constitutes liquidity and a good guide is the volume of trades and volume of shares that are traded each day. 100,000 shares traded per day would be a minimum for most traders and some require 1,000,000.

Trading volume is a gauge of how many times a stock is bought and sold in a given time period (most commonly, within a day of trading, known as the average daily trading volume – ADTV). A high degree of volume indicates a lot of interest in a stock. Often, a boost in the volume of a stock is a harbinger of a price jump, either up or down.

Volatility is simply a measure of the predictable daily price range—the range in which a day trader operates. More volatility means greater profit or loss. After a recent check, Discovery Communications, Inc. (NASDAQ: DISCA) stock is found to be 3.35% volatile for the week, while 3.65% volatility is recorded for the month.

Technical’s Snapshot:

The stock has a market cap of $8.19B and the number of outstanding shares has been calculated 370.19M. Based on a recent bid, its distance from 20 days simple moving average is 1.75%, and its distance from 50 days simple moving average is 12.79% while it has a distance of -6.83% from the 200 days simple moving average. The company’s distance from 52-week high price is -27.44% and the current price is 37.27% away from 52-week low price. The company has Relative Strength Index (RSI 14) of 57.00 together with Average True Range (ATR 14) of 0.81.

Stock’s Valuation:

Past 5 years growth of DISCA observed at -14.40%, and for the next five years the analysts that follow this company is expecting its growth at 10.97%. The stock’s price to sales ratio for trailing twelve months is 1.23 and price to book ratio for the most recent quarter is 1.47, whereas price to cash per share for the most recent quarter are 1.17. Its quick ratio for the most recent quarter is 5.90. Analysts mean recommendation for the stock is 2.80. This number is based on a 1 to 5 scale where 1 indicates a Strong Buy recommendation while 5 represents a Strong Sell.

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Donald S. Wiggins is passionate about business and finance news with over 5 years in the industry starting as a writer working his way up into senior positions. He is the driving force behind with a vision to broaden the company’s readership throughout 2016. Wiggins is an editor and reporter of “Services” Category.